This editorial image, and the spot illustrations that go alongside it, were created for D&AD New Blood 2018. The brief was to pick a Hotel Indigo neighbourhood, and create work that captured the essence of the location. I chose the Helsinki Boulevard location, and decided to create a promotional editorial spread. The editorial would encourage travellers to visit Helsinki and stay in Hotel Indigo for Restaurant Day, an event that was conceptualised in the Finnish city but now is celebrated all over the world.